Newport-based ‘total solutions’ company OneSG were keen to overhaul their brand due to some confusion surrounding the name and in order to freshen things up. Instead of just simply freshening up the existing brand, they decided to take the bold step of renaming the company altogether to ‘igloo’ – simple and easy to remember. So, we decided to take the same approach with regards to the logo mark – simple, solid and typographical, which could be easily applied to each of the company’s departments; accountancy, IT, HR and compliance.
