G7 BJJ Academy

Brazilian Jiu Jitsu is one the world’s fastest growing sports, with new clubs popping up here there and everywhere, so it was important that G7 stood out as much as possible with a strong and distinctive brand mark.

The name derives from the ‘G’ being the academy founder’s first initial and the ‘7’ representing the seven virtues of the samurai. Coincidentally, ‘G’ is also the seventh letter of the alphabet – it was meant to be!

The resulting mark shows a jiu jitsu belt wrapping around to form ‘G7’ within a roundel. The black belt with red tag is used for white backgrounds and the white belt with black tag is for use on black backgrounds.

ClientG7 Brazilian Jiu Jitsu AcademyServicesDesign, Branding, Web Design, PhotographyLinkwww.g7bjj.co.uk